Christina Coen
CMO, UPL Corporation
Christina Coen has joined UPL in 2022, as our CMO, UPL Corporation. She joined UPL from Nalco Water, an Ecolab company, where she was Vice President and General Manager of their Institutional Division. At Ecolab, she led a team of 600+ associates to develop and execute specific go-to-market strategies for greater than $2B of market opportunity.
Christina comes with diverse leadership experiences in strategic marketing, commercial P&L leadership, alliancing, and general management roles. She spent the initial 15 years of her career with Dow AgroSciences where she held multiple roles including the Head of Global Licensing and leadership roles in Marketing. After Dow, she moved to FMC as the Marketing Head of North America where she was later promoted as the Commercial Head for the North America business. She has served on the Board of Directors for multiple Ag company startups and has volunteered her time as a Board Director for the Agricultural Retailers' Association.
Christina is passionate about leading and developing people, partnering with strategic customers and serving the agriculture community.
Christina is a Mechanical Engineering graduate from the Michigan State University and an MBA from the Northwood University.